13When it was almost time for the Jewish Passover, Jesus went up to Jerusalem. 14In the temple courts he found men selling cattle, sheep and doves, and others sitting at tables exchanging money. 15So he made a whip out of cords, and drove all from the temple area, both sheep and cattle; he scattered the coins of the money changers and overturned their tables. 16To those who sold doves he said, "Get these out of here! How dare you turn my Father's house into a market!" - John 2:13-16
It's Christmastime!! I really do love Christmas! I love the carols. I love to give gifts. And even though I am fully aware that we have no real idea as to what day or even month that Jesus was born (springtime maybe? Doubtful that it was December 25. Just do some research!), I love the chance to remember the birth of Jesus and the place that it holds in the story of God and His people. I love what it says about God that Jesus was born in a barn and I struggle with what it means for my life since I am supposed to imitate Him.
My frustration with Christmas is the same thing that everyone complains about: commercialization! Or to term it more accurately, crass commercialization.
Lately it seems to be about getting more stuff and making more money for the retailers. The lead stories on the news are about the economic impact of Black Friday. It's about lines of people pushing for the latest must-have item. And the marketing departments do their best work.
But lately I have started to think that the most blatant acts of commercialization of Christmas take place in Christian bookstores (henceforth known as CBS). This week I saw displays of snowmen and angel gift wrap while in a local CBS. I had a hard time seeing what any of the display had to do with Jesus and faith. Which is alright, I guess. Not everything has to say Jesus on it.
Actually, my problem with CBS's goes much back a few years. I jumped in wholeheartedly to the WWJD bracelet thing. I had 5 or 6 as I remember. I wore them all at the same time. If one is good, 5 is better, right? But then I realized that no one asked me what they were about and I never told.
Then a popular book came out which will remain nameless. I read it. It was extremely shallow. But it was followed up by a marketing frenzy that was unbelievable. You could by journals from the book. You could by coins. Bookmarks. T-shirts. Plaques. Keychains.
You get the idea.
And then I noticed that although we live in a culture of debt, impulse buying, and selfish spending, every CBS followed worldly practice of putting the impulse-buy merchandise right by the register. As if Christians weren't having enough trouble staying out of debt without our CBS's luring us to quickly spend another $5 at the checkout. And by the way, eating Testamints doesn't count as internalizing the word!
And then I realized that we don't just have bibles anymore. It seems like every demographic subset in the world now has to have it's own special version and devotional journal. Women's, men's. Teen study, 37 year old soccer players that are male and out of shape. Why? I didn't find a lot of extra good spiritual helps there. Maybe it's just marketing?
But more and more I am frustrated with the shallowness I seem to find in CBS (and yes, I am well aware of my arrogance as I write this sentence:)
There are no five steps to overcoming fear in witnessing. There is no step by step generic formula that will guarantee no more sinning in your life. God seems to care about the poor in a special way and yet our CBS's are full of books telling us how to be rich in Christ. And they aren't talking about the same riches Paul talked about in the New Testament. Re-create your church. Double your Sunday school attendance. Grow your church beyond belief. Live long and prosper.
I'm not against people earning their living from books, curriculum, or preaching. I am a descendant of a long line of preachers. I'm just wondering if we are trying to formulize what can't be formulaic and in the process if we are "peddling the gospel."
I'm really interested in your feedback. I am certain that I am too cynical. But answer this question for me: How would Jesus react to CBS's if He were walking around today? Would He be proud of all that's in them? Or would He tell us to get our head out of the books, get it in THE BOOK, and live like we believe it?